Awareness / Explainers

  • Role: Creative Consultant, Production Designer, Talent

    Brief: To create industry buzz during a pre-pandemic conference season, BoomTown purchased top-tier sponsorships at industry events to advertise in. For these placements, Product Marketing wanted a quirky high-level explainer to catch people’s attention in between sessions.

    Direction: Using situational irony, we showed what it would be like if the faces on real estate signs had secret lives when no one was looking at, or driving by them.

  • Role: Creative concept, Art Director, Production Designer, Casting

    Brief: BoomTown, a real estate CRM solution, released a new mobile app for users of their desktop CRM. It gave them the power to engage with high-priority leads in their CRM while away from their desks.

    Direction: I chose a fairy tale concept, about a busy agent, who’s stuck to his desk.

  • Role: Creative Director, Production Designer, Talent

    Brief:

    Direction: Satire of phone answering bots was used to shed light on a new take on an old subject.

Organic Content

  • Role: Creative Lead/Director, Editor, Designer

    Brief: Create BoomTown thought leadership video content for organic lead generation. Deploy on social media sites. Track metrics and iterate over 1H & 2H. Create brand affinity and salience within the real estate industry.

    Direction: Using social media and storytelling best practices, repurpose blog and e-book content within an editorial and content calendar.

  • Role: Creative Director, Production Designer, Interviewer,

    Brief: Interview thought leaders and top clients of BoomTown and edit them into customer testimonials for social media, and performance marketing content.

    Direction: A dozen top clients and thought leaders, using BoomTown branded orange backdrop. I employed a documentary visual style that could be used as stand-alone spots, or montaged into larger shortfilm.

  • Role: Creative Lead, Designer

    Brief: Create multiple client spotlights out of phone/zoom interview content to deploy on social touchpoints.

    Direction: Motion design-focused content, with very little debt, in scalable Premiere Pro & After Effects templates.

Behind the Scenes

Takeaways

Video is good for business. Extending a Brand’s core values into video created and reinforced confidence in Prospects to know, like, and trust more easily when it came to converting. My video content created the runway to engage and convert prospects with fewer touch points, improving nurture paths and creating a higher quality MQL for sales. Through my experience, I understand there are business cases for in-house and external production, and know when to harness each for maximum impact.

MORE WORK ~

MORE WORK ~

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